Now that the mobile phone was all settled among the niche section of the society, it was now time to widen the avenues for market. The most daring move in the world of marketing ever and one of the finest in that too. The target group was set as the so called NXT GEN kids. The group that thought anyone above 25 was old and anyone nearing 40 was senile. Give them a tag to suck on and watch the product behind the tag sell like hot scones(how do you think PEPSI was a success? Imagine if they had tried to sell PEPSI to a bunch of immaculate 45 year old gentlemen). Tell the kids the mobile was a revolution inspired by their motives and pet peeves, you get yourself the widest market in the world. Well, this phone was designed to be slightly sleeker and more user friendly than the previous one. It was supposed to give the kids the feeling of freedom and the aged, the feeling of youth. Well, you now have a phone, pager, gameboy. What more can you give to sell your product? The answer was in the inclusion of an infra red port for easy data transfer. You can now send and receive saved names and numbers with the touch of a button and a wait time in the rage of an elephants gestation period. But still, it was another revolution that was now available to the common man(but are rich bastards that common?).
Technology improves with progress of time. Now the prices of the mobiles had started to fall thanks to the privatization of the network providers and the mobile was now truly a common mans pride. You no longer had to save for a house just to buy yourself a mobile phone. You just had to sell it. with this step, the phone manufacturers started adding fresh and innovative features to the mobile phone. If you could afford it, you could now go in for a phone that let you play 2 player snake games and display the names and numbers on a wider screen with a backlight of your choice.
The next innovation was just as good as the mobile phone itself. Now there were affordable mobiles with built-in cameras. You shoot a picture of someone, it turns up a sonogram of them when they were a fetus. But another step into the future. With the camera came other features like video recording, MP3 player(a savior for the lost and the hopeless), GPS(also a savior for the lost and the hplessly lost).
A sudden spurt in the mobile population. People started realizing the incentives that came wit the mobile phones. They started using the phone to their advantage. The manufacturers also started toying around with the customers. Showing them what they want to sell and telling them that was what they NEEDED. Your B/W Lcd back lights got slowly transformed into the color LCDs and the TFTs. The mobile got transformed. It was now ready to meet the requirements of a whole new defenition. It was no longer the MOBILE phone . It is now the Smart Phone. Smart name.
My friend recently got himself one of these babies. It was a bomb. It had features you can only dream of. Sliding key pad, edge, Wi-Fi, bluetooth, internet browser, office softwares and the rest of the paraphernalia. He paid a bomb for it too.
But all this is not the revolution I had in mind. I recently ran into a phone. No, THE phone. I am going to attempt to list down the features of this phone. I am sure to miss out on a lot, but the general look out features are
- Touch Screen (mind you, my friend's 11k phone did not have it)
- 3.0 mega pixel camera (with video recording capabilities)
- 4 built-in speakers with 3d surround sound(ITS AMAZING)
- Fm radio
- Slide Show capabilites
- Built-in TV(appreciate the thought though the reception is a little sad)
I am writing this blog to educate general public, about the presence of other trustworthy brands of mobile phones among the present DONS. The phone I bought was called